You never run out of money, you only run out of ideas

January 7th, 2013 by Jennifer Grainger

It has been an embarrassingly long time since my last edition. Please accept my profuse apologies!

Did you miss me? Or perhaps this is your first issue, which in that case . . . Welcome!

I’ve been traveling at warp speed for more than a year since I picked myself up from total failure in my previous entrepreneurial ventures, where I was, not so graciously, making every possible business mistake so you wouldn’t have to.

That wasn’t my intention, of course, but as my mentor says “what doesn’t kill you makes a great story from the stage,” which is only amusing in retrospect!

Your Marketing Essentials TIP for today:

There is something way more important to your success than whiz bang, latest and greatest, new and improved marketing strategies (let’s see, did I leave out any clichés?) and that is . . .

. . . the state of your mind set. If you are buying into the gloom and doom of mass media, and believing that there is something outside of you, like the economy or unfair competition or government regulations or whatever . . . as being the source of business difficulties you might be having, then you are missing out on the most powerful source of business success available to you this very minute!

Although it is absolutely essential that there be no unrecognized gaps in your knowledge of what it takes to create, market and run a business (because the most detrimental lack of knowledge is when you don’t know what you don’t know, because there is no way to remedy that), and if you are adequately exercising good business practices, and your products or services are providing the promised outcome, then there is one more thing, that if it is missing, none of the other stuff will make up for it.

No one told me what that one thing was. It just came to me one day in a “divine download.” I was wracking my brain as to why, after all the time, money, blood, sweat and tears I’d spent following various business gurus who promised I’d have the same phenomenal success they’d had if I just did what they did, how could it be that I was failing so miserably?

I tell you it was a slap-myself-on-my-forehead moment when I clearly “saw” it was not so much what the gurus were doing, as much as it was who they were being. It wouldn’t have mattered what road they took. They would have succeeded no matter what. It was their mind set and the willingness to do what it takes to succeed (and failure not being an option) that kept them on the train to success until they finally figured out a formula that worked for them.

This was one of those good news, bad news eye-openers. . . good news because it meant if I made changes to myself at the being level, I could leave failure behind and get on the success train, too.

The bad news was I would have to change myself at the being level, and I didn’t know how to do that.

But you know what? As soon as I had the realization that I needed to change from the inside out, and expressed my willingness to do thatthe Operator of the Universe immediately lined up the resources I needed and placed them squarely on my path.

Along with being led to filling in the gaps of what I didn’t know that I didn’t know about how to market my business and getting the (massively expensive) education I needed (which I now teach my clients), I also came across the book Spiritual Economics, by Eric Butterworth. That is where I learned that “you never run out of money, you only run out of ideas.”

And that changed everything . . . because every time I was stuck, either with “no money” or not knowing what to do next, I’d sit myself down in my meditation chair, and stay there until a clear direction revealed itself (which it always does).

BTW when I hear people say they have no money what they really mean is that don’t have as much money as they want in the moment. If you have even one penny, you do have money. So given that what we think about we bring about, saying we have no money invites the universe to match that thought which perpetuates being broke.

One time last year when I was really broke, I plopped myself down in my meditation chair and sat there ‘til I got the idea to clear out the garage to see what I could sell. I came across an old strongbox I’d forgotten I had. In it was a bag of quarters that had been given to me years ago that I had set aside to go through “some day” to see if there were any that might have collectible value. I took the bag of quarters to the coin store. There was one quarter that was worth $63. Wow!

Without a word, and with an impish smile, the proprietor dumped the rest of the quarters into a machine that looked like a giant coin sorter. Then she wrote a dollar amount on a piece of paper, and with the same impish grin on her face, handed it to me.

Seems these old coins had significant silver content, which I gladly traded for several nice sized piles of hundred dollar bills.

Double WOW!

Though that sort of event has not repeated itself, I have always received a worthwhile idea when I needed one.

If you have trouble quieting your mind to receive inspiration when you are in need of a good idea of what to do next, I invite you to download my guided meditation called “Sitting in the Stillness” that I recorded in the late 90s. It is still one of my favorites. You can access a link to download it in the P.S. at the bottom of this newsletter.

Because we live in an ebb and flow universe, we all experience unexpected expenses, sales revenue dry spells, and satisfied customers who get the results they were after and then move on, leaving a hole in the accounts receivable, just to mention a few of the financial challenges in the life of the entrepreneur.

So the idea came to me that maybe YOU could use a good idea right about now. If that’s true, I invite you to request a complimentary 30 minute telephone marketing strategy consultation with me. In the consultation I will ask you where you are now in your business and where you’d like to be. Then I’ll offer you some tips and suggestions on how to get there. Who knows, you might get one of those “divine downloads” for yourself in the process.

That happened just the other day in a client session. I got a “divine download” for my client that so intrigued her that she wrote a rough draft of an article that she thought she might use some day. Lo and behold the very next day a rep from a local publication dropped by her store to ask if she could write a column for an upcoming issue. When my client revealed the topic she had just written about, the rep’s mouth dropped open and her eyes got wide. “That would fit perfectly in the next issue!”

When I asked my client if it was OK to mention this story in my newsletter, she not only said “yes,” she said to mention her name and contact information. She thought you might be interested to hear what this intriguing “divine download” idea was, and she’d love to tell you.

So here goes . . .

Dr. Eunice Green

Green’s Nutrition and Health Food Store

1906 Pacific Avenue, Stockton, CA

209-464-5738

http://www.greensnutrition.com

regreen@comcast.net

Give her a call, or drop by the store. She said she’d love to hear from you.

And if you’d like to make an appointment for that complimentary strategy session with me, you can email me, jennifer@JenniferGrainger.com, or call me at 209-369-6188.

I’d love to see what insights show up for YOU!

BOTTOM LINE:You have within you the power to gain direct access to the Operator of the Universe who is always sending you guidance. It is just hard to hear through the static of constant distractions and busy-ness. Developing the ability to sit quietly and really, really listen is vital to your success in this rapidly changing world. If you want to be in the right place at the right time when the “shift” hits the fan, there is no better insurance than a clear channel to your divine guidance, whatever you may call it.

So that’s it for this issue. See you in my next newsletter on November 28th.

Joyfully,

Jennifer

P.S. Here is the link to the Sitting in the Stillness Guided Meditation. I am happy to have you share it, just please mention that it came from me. Thanks

So how is it going for you? Was there anything in this newsletter that triggered some thoughts, questions or comments? Click here to contact me. I’d love to hear from you.

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Don’t Make the Business Mistakes I Did!

January 7th, 2013 by Jennifer Grainger

I didn’t start out intending to make every possible business mistake so you wouldn’t have to, but that’s what happened.

Six years ago when my husband, Dave, and I reshaped our relationship from married, to good friends, we had an amicable parting, each of us coming away with a very tidy nest egg.

Though it would be the first time in 25 years that I would be completely responsible for my own financial well-being, I had no worries. I’d just graduated from coach training, internet marketing was just coming on the scene, and seemed like a perfect vehicle for me to build a profitable business doing what I loved . . . providing spiritual seekers who were wandering down the road less traveled to explore the metaphysical/mystical aspect of spirituality in a non-judgmental environment that respected their personal connection with the divine.

My “product” was the opportunity for them to experience more joy and less struggle as they let go of the false selves they were trained to be, while risking showing up as their authentic selves.

Always on the shy side, I liked the idea of attracting clients with a website rather than meeting people face-to-face through networking, which was just short of torture for me, especially when I was always at risk of coming face-to-face with someone who believed I was “dancing with the devil,” which, of course, I wasn’t!

Like a baby mesmerized by the whirly-gig suspended above her crib, I became fascinated with the big success stories of how easy it was to make big bucks on the internet. All I needed to do, said the 10 page sales letters, was follow the “simple formula” of that particular “overnight success,” and I’d be on my way.

Wanna’ know my BIGGEST mistake?

I didn’t know what I didn’t know! I had no idea how huge the gap was between inspiration and implementation when it came to building an internet business. I thought everyone was like me and would want what I wanted . . . more joy, less struggle and to be my authentic self. Fortunately (or not, depending on your perspective) I had a ton of money to throw at the challenge.

When my life savings were used up in the first two years, I had a lifetime of excellent credit from which to draw cash advances on a plethora of credit cards.

I had a team of web related experts to help me build a humongous membership site complete with online products, online classes, online programs, online forum . . . that fewer than a dozen people at any one time were attracted to.

Though I knew something was missing, I just didn’t know what. This made me easy prey for the next hypey “follow-my-formula-and-you’ll-have-the-success-I-had” crapola.

Then one day I hired yet another coach who turned out to be brutal with the truth. “No one wakes up in the middle of the night desperately worried about how to ‘become their authentic self,’” he said. “What’s the urgent problem you solve?” After two months of coaching with him, in which he made it crystal clear that unless I was Deepak Chopra or Byron Katie, I would never make a living as a Spiritual Coach.

Thoroughly convinced that I had nothing of value to offer anyone, ever, and completely devastated, I retreated into silence, listening intently for a whisper of what to do next.

Don’t get me wrong . . . I’m grateful for all I learned during the five years it took to spend myself into bankruptcy, while working my patootie off to make a living doing what I loved. And, after all, I did survive and recover!

The turn-around came about a year ago, when, through a series of serendipitous events, I was led to my current mentors who have a step-by-step program, complete with fill-in-the blank templates, that set me on the path to success. Just in time, I might add!

No, not as a Spiritual Growth Coach, but as a Marketing Coach to teach what I have learned to women who are going through what I went through . . . working too hard, making too little, and not knowing what they don’t know.

Almost without exception, all my clients have the same two problems that I’d had:

1. An ineffective What Do You Do statement (what you say when someone asks “so what do you do?”) that goes on and on about how they solve the problem, rather than three short sentences that highlight the positive results the potential client can expect to get.

2. No clue how to make it easy for an ideal client to buy when the client bumps into one of the three most common obstacles to buying what you have to offer:

a. Can’t afford it

b. Need to think about it

c. Don’t have the time.

BOTTOM LINE: It is very hard to succeed in business without adequate business training. The “do what you love and the money will follow” is only true if you have the business savvy to be able to turn a profit. As coach Suzanne Evans is famous for saying, “if you are not making a profit you don’t have a business, you have a hobby!” So many women entrepreneurs focus their efforts on gaining more knowledge about the process of what they do, when what they need is business training. As my mentors, Jesse Koren and Sharla Jacobs point out, many hardworking entrepreneurs have more letters after their name than they do clients. This would be really funny if it weren’t so true!

TIP #1: People don’t care how you produce results, they only care about what results they will get, so you must first do a market survey to find out what they perceive is their problem. People are more prone to buy what than want rather than what we experts believe they need!

TIP #2:,You must craft your What Do You Do statement, in three or four sentences at the most, to clearly state the problem you solve and the results they can expect to get from working with you. You can skip all the techno-babble about how you do what you do. They don’t care!

TIP #3: If you go into persuasion mode when the potential client with the exact problem you solve, who wants to buy your solution, says “I can’t afford it,” or “I need to think about it,” or “I don’t have the time,” you are missing a vital skill set. Knowing the respectful and heart-centered questions to ask that support your client in mustering the courage to say yes to their dreams is a learned skill, that along with your ability to be creative in finding ways to make it work for them, is the very foundation of having a successful business. The male-oriented tactics of the past of “overcoming objections” and “closing the sale” are distasteful. I don’t like being “sold.” And I don’t like being pushy or salesy. Do you? Well, neither do your potential customers or clients.

TIP # 4: Marketing is founded on getting really clear on who you are here to serve and then positioning yourself so they can easily find you. No one is born knowing how to do this, so getting educated on this is essential!

If you’d like a free 30 minute telephone marketing consultation to get crystal clear on where you are now, where you’d like to be, and then get some tips and suggestions from me on how to get there, please go to my online calendar and book an appointment by clicking this link:

https://my.timedriver.com/MF6TL

If you don’t find a time that works for you, email me your best days and times and I will do what I can to squeeze you in!

jennifer@jennifergrainger.com 209-369-6188

P.S. As Katherine Woodward Thomas and Claire Zammit co-founders of Feminine Power Mastery say, “You can’t grow yourself by yourself. We all need mentors to move us forward,”

If you have any comments about this newsletter, I’d LOVE to hear from YOU! Contact me at jennifer@jennifergrainger.com

I’ll “see” you in our next newsletter.

Joyfully,

Jennifer 

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